Staff Directory
Greene, Tom
Tom Greene
- Title:
- Deputy A.D./External Engagement
- Email:
Sport Oversight: Men's Tennis
Tom Greene was named Deputy Athletics Director for External Engagement at Mississippi State on May 11, 2023. Greene came to Starkville after three years at San Diego State University where he was the Vice President for Ticket Sales and Membership Services for Legends under the joint venture with JMI Sports.
Greene is responsible for the overall supervision of the Bulldogs' external operations with special emphases placed on revenue generation, brand development and marketing. He establishes and oversees the development of the department's integrated marketing programs and creates comprehensive strategies to advance the mission of MSU Athletics through innovation, technology and creativity.
During his time at SDSU, Greene helped lead revenue generation and marketing efforts surrounding the launch of Snapdragon Stadium in September 2022. He led communication, strategy, and execution for all premium and ticket sales resulting in over $50 million in one-time capital gift revenue, 95 percent sell-through of premium seating, and nearly 16,000 season tickets secured. He additionally supported donor fundraising and stewardship alongside the Aztec Club as well as founding level corporate partnerships and sales execution for third-party stadium events.
Greene has also served in leadership roles at the University of Oklahoma and University of Louisville in addition to working with the Atlanta Falcons, Formula 1, and Southern Methodist University.
Greene earned his bachelor's degree in sociology from Southern Methodist University in 2006. He was SMU's head men's lacrosse coach from 2006-08 and again in 2010-11, twice earning Lone Star Alliance coach of the year awards.
Tom Greene was named Deputy Athletics Director for External Engagement at Mississippi State on May 11, 2023. Greene came to Starkville after three years at San Diego State University where he was the Vice President for Ticket Sales and Membership Services for Legends under the joint venture with JMI Sports.
Greene is responsible for the overall supervision of the Bulldogs' external operations with special emphases placed on revenue generation, brand development and marketing. He establishes and oversees the development of the department's integrated marketing programs and creates comprehensive strategies to advance the mission of MSU Athletics through innovation, technology and creativity.
During his time at SDSU, Greene helped lead revenue generation and marketing efforts surrounding the launch of Snapdragon Stadium in September 2022. He led communication, strategy, and execution for all premium and ticket sales resulting in over $50 million in one-time capital gift revenue, 95 percent sell-through of premium seating, and nearly 16,000 season tickets secured. He additionally supported donor fundraising and stewardship alongside the Aztec Club as well as founding level corporate partnerships and sales execution for third-party stadium events.
Greene has also served in leadership roles at the University of Oklahoma and University of Louisville in addition to working with the Atlanta Falcons, Formula 1, and Southern Methodist University.
Greene earned his bachelor's degree in sociology from Southern Methodist University in 2006. He was SMU's head men's lacrosse coach from 2006-08 and again in 2010-11, twice earning Lone Star Alliance coach of the year awards.
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